The beneficial of online news channel

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2011, 21^st century with technology advancement has changed the society. News have changes from one genre to another, etc, online news to online videos is now running around on different media websites. Hence, we all knew that online news websites and online videos channel is from different form of modes. Walsh stated that, websites provided multimodal modes, for an example, text, images, visuals and hyperlinks. Thus, online videos provided audio, moving visuals and compare to text, it is more interesting way to convey a message to send out for audience.

There is benefit from online videos, in my personal opinion, videos are more visualize compare to text and of course, that’s the main point why audience choose video over text. Bowles(2011) stated that online videos create familiarity user interfere and acts as a one-stop resources than online website than require reads to click and choose their reading pathways. Hence, in daily life, If you ever a news reader, for instance, videos and text, which one would you click? Of course video, it is more interesting to share than text. According to Walsh (2006), he stated that multimodal texts are those texts which included more than one 'mode', hence, they incoporated with spoken or written language, moving images, produced on electronic device which involved with music and sound.

According to O'neil, he reported that 85% of online media websites are now using online video content to cover the news. It shows that how important are online videos towards everyone compare to online news that with text. Click here to read more about the survey of videos being more attractive and highly streamed by internet users nowadays, there is also video that make comparison between visual and text.

There is a few point that, why is video more beneficial compare to text

1. Video attracts new, relevant search traffic
2. Video is inherently interactive
3. Video assets can be easily syndicated
4. Video can give viewer an in-depth view

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Lastly, online video is definitely a recommended tool as a preference; hence most people are attracted to watch video than read a text. A video can shows thousand words, hence, it is more convenient and undeniable, it is way more creative and interesting than text.

Walsh, M 2006, 'Textual Shift': Examining The Reading Process With Print, Visual and Multimodal Texts, Australian Journal of Language and Literacy, vol.29, no.1,pp. 24-37

Bowles, A. 2011, Maximizing the Benefits of Online Video through SEO, WebProNews [online] 18 June. Available at: [Accessed 15 November 2011].

O'Neill, M. 2011, 85% of media websites now use online video to cover news, Social Times [online] 3 May. Available at: [Accessed 15 November 2011].